I’m my opinion grassroots movements can only gain mainstream adoption if they develop a simple global narrative that allow outsiders to easily connect with the movement’s goals and themes.
For new ideas to really break the chasm and resonate with people, we need to help them imagine themselves in that narrative.
People often react to new ideas in a way that idea interacts with their own narrative.
That’s why fake news is so powerful IMO - if you design a consistent rhetoric to fit right into your target audience’s narratives then facts literally don’t mean anything.
At the end of the day narratives frame how we see the world and judge everything we encounter in it.
I think the entire decentralized ecosystem (incl. RxC) needs to collaborate on developing such a narrative.
I just published an article about this idea and would love to know what this community thinks about this topic; hope you enjoy the read as well.